| Courtesy of 'Interior' magazine,
Mario Cavelli and Trevira
Whenever advice is required the service of a specialised professional is essential.
A colour counselling service is available including ICA’s appraisal and comment on subscribers' colour ranges. Companies who take advantage of this service initially make their colour palettes available in confidence to the ICA studios in London.
If their colour ranges are approved, subscribers are eligible to use the ICA Seal of Approval on their advertising and promotional material, subject to ICA's printed conditions.
From the vast world of fashion new ideas emanate which influence interior design, shop and office premises, yachts, exhibition venues etc. In these sectors decision-makers have always been colour-conscious.
Also, in today’s hi-tech areas - casings for mobile phones, ipods, cameras, laptops etc - where colour previously was a minor consideration it is now a vital factor at point-of-sale . . . who would have dreamt of a pink mobile phone or a coral-coloured laptop ten years ago?
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* See extracts from ICA's Forecasts, above left
Colour is not important - it's VITAL !