Colour leads in every aspect of contemporary living.
It has always been fundamental in relation to fashion and interiors, but today more and more products rely on colour as the key element in their market acceptability and success.
The same awareness is apparent in the hi-tech area of mobile phones, ipods, televisions, cameras and computers where all have profited from the visual recognition of coloured casings and accessories.
Today’s increasing value of colour as a prime lifestyle factor is a stimulant to sales, demanding designers and producers in all sectors of industry to be alert to international colour trends at the earliest possible moment.
ICA Books are an invaluable aid at that all-important, decision-making stage.
Online Subscriptions plus Bound Books:
• Online Forecast with a Book: £275
• 2 consecutive Online Forecasts with 2 Books: £450
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* See extracts from ICA's Forecasts, above left
Colour is not important - it's VITAL !